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Marketing to the Social Web - 20 CPE Credit Hours

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NOT AN ONLINE COURSE! PLEASE SEE DETAILS. An updated and expanded Second Edition of the popular guide to social media for the business community. Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blo
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Marketing to the Social Web
0470410973

 

The future of marketing is a two-way street, not a one-way message.

Marketers must look to the Web for new ways to find and communicate with customers, rather than at them. From MySpace and YouTube to blogs, social media on the Internet is the most promising new way to reach customers.

Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth.

In order to use the Internet to its full marketing potential, executives must open their minds to new possibilities, embrace social change, and rethink best practices. Rather than broadcast messages to audiences, savvy marketers will participate in, organize, and encourage social networks to which people want to belong, striking up a dialog with and between customers. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this new dialog; Marketing to the Social Web shows you how to tap into it.

Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.

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$129 Unlimited CPE Subscription
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Take all the CPE you need with our $129 Unlimited CPE Subscription! 365 Days access to all of our CPE courses allows you to get as much CPE Credit as you choose!

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Our CPE is currently accepted in: AL, AK, AZ, CA, CO, CT, DE, GA, ID, IN, IA, KY, ME, MD, MA, MI, MO, MT, NV, NH, NM, ND, OH, OK, PA, RI, SD, TX, UT, VT, VA, WA, WI, WY
 
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Testimonials

 
Thank you for your quick response.  I can take unlimited courses for up to one year?  That means I can apply some of the courses for this year’s CPE deadline, and take additional courses after that toward my next period deadline!
Kathy CPA
 
 
Thank you. I finish a test when I am in a flight for a business trip so when I log in to your website, I can enter all answers.
Mike CPA
 
 
That was a quick and complete response to my inquiry!!!!! Thank you.
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